P. Muscat Opticians—
The process began by developing the new P. Muscat Opticians brand strategy, as one of the client’s main objectives was to try and expand their market to families. Our approach was to give this a fun and youthful feeling. The final mark embodies key elements of the once existing brand identity. An online presence that was intuitive in its design and usability was introduced, while also offering a unique visual experience that was supported by the rebrand. The responsiveness of the site allowed P. Muscat to engage better with their audiences.