Marietta
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Nutrition Empire

Brand Strategy, Creative Direction, Visual Identity
Nutrition Empire Health Shop—

Nutrition Empire Health Shop—

Nutrition Empire is all about strength, energy, and boldness. We wanted to translate all this into one mark that is flexible to use in both print and digital marketing.  The final mark includes the full name of the company, remaining recognizable with the client’s established market, encased in a bold visual frame. It is pulled together in a vibrant enclosure that crosses paths at the bottom left to create a subtle plus shape, associating the brand with the ‘pluses’ of leading a healthy lifestyle. This design fed into establishing a more intriguing identifier that could attract new customers.

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